Karin Muller leads marketing at ON2IT and sets its direction: how a Zero Trust company positions itself in a noisy market, and how the team is built to deliver on that. Since joining ON2IT in 2023, she has focused on sharpening its positioning for CIOs and boards as AI changes the security agenda, and on building an AI-first marketing team with security designed in rather than bolted on. Under her lead, the team rebuilt on2it.net and on2it.nl in-house with AI and moved podcast production to a chain of AI skills.
Karin works closely with sales, IT and leadership, so marketing invests where it moves the business. She introduces new AI tools within ON2IT’s Zero Trust culture: every tool is security-checked with IT before the team starts using it. She turns thought leadership into something sales can use, with Threat Talks and Hack the Boat as flagships, and presents ON2IT’s ‘Hack the X’ OT simulations to executives and engineers.